Meet the People Behind
Your Success

Eric took over the family business in 2016 and rebranded Clunas Funding Group as Northwest Private Lending, with a few simple convictions: loans should be simple to understand, borrowers should always feel like they are treated fairly, and the long-term relationship is the priority. With decades of lending experience across Oregon, Washington, and Idaho, Eric has built NWPL into one of the Pacific Northwest's largest and most trusted lending firms.

Every client works directly with Eric and his team — no call centers, no runaround. NWPL approach is hands-on and relationship-driven, which is why NWPL has earned more than 150 five-star Google reviews and a reputation for responsiveness, honesty, and genuine care.

Since taking over in 2016, Eric has carried forward a family lending business that, together with Clunas Funding Group, has funded $694 million across 3,164 loans since 1987. He expanded the business from Oregon only to Idaho and Washington, and Northwest Private Lending has earned 150+ five-star Google reviews, A+ BBB accreditation, and AAPL membership. He's passionate about helping investors at every stage. From first-time flippers to seasoned portfolio builders, Northwest Private Lending helps investors access the capital they need to succeed.

Erik Keyes brings decades of construction and structural knowledge to his role as Regional Director for Oregon and Idaho. Before joining Northwest Private Lending, Erik ran a respected home inspection company for over a decade, served as a Senior Design Specialist for a structural repair company, and gained firsthand experience building and rehabbing properties.

Having walked thousands of properties and solved real structural problems, Erik brings a rare depth of practical insight to every loan he structures. He doesn't just look at numbers — he understands the physical asset, the scope of work, and what it takes to execute a successful project.

Erik's approach is simple: listen first, plan wisely, and always put people before transactions. Whether you're new to investing or scaling a portfolio, Erik helps clients navigate Oregon and Idaho's dynamic markets with clarity and confidence.

Elizabeth Moreno serves as Senior Loan Processor at Northwest Private Lending, ensuring that every loan file moves smoothly from approval to closing. Her meticulous attention to detail and deep understanding of the documentation process help borrowers close quickly and confidently.

Elizabeth works closely with borrowers and loan originators to coordinate insurance, title work, and all the moving pieces that make NWPL's fast closings possible. Her accuracy and follow-through are a big reason our non-owner-occupied loans can close in 3–5 business days.

Gary Clunas (NMLS #252370) founded Clunas Funding Group in 1987, the start of a family lending legacy that, together with Northwest Private Lending, has funded $694 million across 3,164 loans through 2025. Gary is most proud of the family legacy of win-win private lending that he has been able to transition — and that has lasted nearly 40 years. He is also Eric Larson's father-in-law and mentor.

Gary brings his experience and his relationships to Northwest Private Lending. Combined, Clunas Funding Group and Northwest Private Lending have funded $694 million across 3,164 loans in Oregon, Washington, and Idaho from 1987 through 2025. Eric wants that legacy to live on here. We are deeply grateful to have him.